A chemical engineer, Sanjiv started his professional career with Hindustan Lever Ltd. in 1984 as an Area Sales Manager and moved through successive positions like Brand Manager and Marketing Manager.

After HLL, he served a brief stint at ABCL.

Sanjiv joined Coca-Cola India in 1997 as Vice-President Marketing and was instrumental in providing a bold new direction to its marketing campaigns, connecting people in a manner and fashion that identify themselves with the brand specific core message.

Following a successful inning in marketing, Sanjiv took over as Head of Operations for the Company-Owned Bottling Operations in India. He was elevated as the Deputy President of the India Division in April 2002.

During this period, he brought about significant operational improvements at the marketplace, resulting in the company reaching the break-even profit stage in 2001-2 and the India Division receiving the prestigious Woodruff Cup in 2003. He steered the company’s owned bottling as well as franchise operations and led the Indian operations to its present status emerging as the country’s premier total beverage company.

Sanjiv, who assumed the responsibility of the India Division, as its President on July 7, 2003, has been a driving force behind Coca-Cola India’s recent successful forays into water, powdered drinks, among others.